St. Louis Children's Hospital Fundraising Campaign
The goal of this campaign was to raise funds to purchase two new MICU's (Mobile Intensive Care Units) to transport more seriously ill and injured children to the lifesaving care they would receive at Children's.
Instead of traditional direct mail appeal letters, we created heroic posters featuring the EMTs as heroes, bringing donors into the critical hours the MICU plays in an emergency.
In the final phase of the campaign, we created a passport that reviewed the stories, fundraising achieved so far, and was successful in raising funds for the Children's Hospital to purchase two new MICU vehicles.
This campaign won a 2017 Show Me Excellence Award.
Role: Designer
Agency: Almanac
Custom Photography by: Douglas Garfield