School Rebrand, Digital + Print Viewbook and Magazine, Film and Photo Library for MICDS
MICDS was founded by the merger of two historic schools and is steeped in tradition. With a nod to the past, the community was ready for a fresh look.
This rebrand gave MICDS a creative toolbox capable of sharing their ethic of enabling every person to become the best version of themselves through their experiences at MICDS: lifelong discovery of themselves and the world around them.
Part of developing their main recruitment tools (digital and print viewbooks and admissions site), was creating a photo and video library that captured the unique experiences of MICDS students. I worked with a photographer and embedded video and audio crew to build that library and provided art direction on viewbook profile films that shared the caliber of people, education, and facilities at MICDS.