DITALIA Rebrand, Packaging, and Website
An early e-commerce adopter, DITALIA has been providing specialty Italian foods for its loyal customer base. Part of their growth strategy was to move into a new audience segment of adventurous foodies, who were looking for a full-blown customer experience online.
The fresh brand captured the Di Piazza family's bold personalities, love of laughter, and deep appreciation for food as the fabric of meaningful relationships. Website design and development, email marketing and packaging then wove that unique DITALIA flavor and care throughout the customer's experience.
Favorite bit: designing the label for Olio Tre Casi, DITALIA's Extra Virgin Olive Oil custom-sourced from Madonie, Sicily.