Bright Pink Brand Revision, Digital Campaigns
By reaching millennial women with personalized risk assessment and prevention information, Bright Pink hopes to have fewer lives lost to breast and ovarian cancer.
Their early branding tended to strike a somber, clinical tone, while their new communications goals were about empowering women, helping them overcome fear and stigma to really consider their risk factors. While they held on to their original wordmark, we developed a new, cohesive logo treatment for their tools and groups, brightened up and broadened their brand colors, and shaped the tone of headlines to be brazen, uplifting, and candid.
We then helped carry their new look and tone across digital campaigns and collateral material.