Branding for Yolklore
Developing the brand for acclaimed St. Louis breakfast and brunch spot Yolklore was pure joy (and not just because of the biscuits and gravy).
Taking a hint from Rosemåling, the decorative Scandanavian folk art style, Yolklore's brand centers on and celebrates the egg — plus other breakfast staples — and reflects the craft and community that Yolklore excels at.
Over the years, Yolklore has trusted me to modify their brand to reflect changes in their approach, refreshed menus, and created signage, wallpaper, social graphics, and more to bring their brand to life.
Favorite bit: Yolklore's founder, Mary, has taken the brand and made it her own, incorporating it into everything from milestone gifts to apparel.
Role: Designer
Agency: Almanac